Data, Science and Money: The Perfect Price Blog

What launching rockets can teach us about revenue management

Posted by Alex on Apr 25, 2017 5:02:00 AM

Would you promise to send a rocket to Jupiter before you proved you could get one into space at all?


The Supreme Court decision that might impact Tesla

Posted by Alex on Apr 19, 2017 5:02:00 AM

The US Supreme Court will decide whether a company can impose restrictions on a product after someone buys it. The case, Impression Products, Inc. v. Lexmark Int'l, Inc. could affect nearly every business, including Tesla–and not just by making printer toner less expensive.


Buying intelligence

Posted by Alex on Apr 10, 2017 5:02:00 AM

For the last 50+ years, companies have bought software. Today, for the first time, they are starting to buy intelligence as software. It is the beginning of a revolution, and the beginning of the end for business intelligence as we have known it.


$1 rental cars

Posted by Alex on Apr 3, 2017 6:03:00 AM

This year at the International Car Rental Show there were three hot subjects. For $695 you get to spend a few days in Las Vegas with some of the most interesting companies in the industry.

Three subjects dominated. Artificial intelligence made up 90% of my conversations. Perhaps because that's what we do. But the other two were perhaps more surprising. 

Want to know where to get a $1 rental car? Read on...


Why car rental revenue management is more complicated than nuclear physics

Posted by Alex on Feb 27, 2017 11:36:25 AM

Did you think car rental companies make money from renting cars? 


ebay v. Uber: Recommend or dictate prices on a marketplace?

Posted by Alex on Jan 25, 2017 10:32:44 AM

If you've ever won an auction, you know that feeling. You either got something you really wanted that was hard to get–or you got a great price. Or maybe both. But if you've ever sold anything on Craigslist, you've had to set a price. And it's a pain. Price too high–you wasted time listing a product and will never see a dime for it. Price too low–lose money on the trade. Surely there's an app for this? And, what if you run the marketplace–can you solve this problem for your customers? 


Christmas tree prices may surprise you

Posted by Alex on Jan 3, 2017 5:20:00 AM

Christmas tree pricing should be simple, and fair. Right? Wrong. It turns out, research this year shows that trees that cost the same to acquire can vary in price by over 100%. 


Why Amazon will crush ebay this holiday season

Posted by Alex on Dec 28, 2016 5:39:00 AM

In the interest of being predictive, we're going to get ahead of the familiar January post-mortem analysis on the holiday shopping season to predict that ebay is going to, yet again, be crushed by Amazon. Moreover, the days of the Web 1.0 "marketplace" are dead; a new model has emerged and anyone offering a "marketplace" type experience–whether selling products, renting cars, hotel rooms, or anything else–can only ignore it at their peril.

And nowhere is this more obvious than in the competition between Amazon and ebay. 


Ford CEO and how bad data leads to bad conclusions (that you might like)

Posted by Alex on Dec 14, 2016 6:04:00 AM

Ford's CEO recently spoke with Donald Trump about reducing emissions standards to fuel demand. Part of his argument is that there's virtually no demand for hybrid or electric vehicles. Let's set aside the environmental or political issues this raises and focus on the science: he's just plain wrong, and there's a simple reason why.


What you need to know about Los Angeles' pricing lawsuits

Posted by Alex on Dec 12, 2016 7:01:00 AM

Los Angeles just sued major national retailers JC Penney, Kohls, Macys and Sears over pricing. Should you be worried? Are there broader implications? 

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