Data, Science and Money: The Perfect Price Blog

Why car rental revenue management is more complicated than nuclear physics

Posted by Alex on Feb 27, 2017 11:36:25 AM

Did you think car rental companies make money from renting cars? 


ebay v. Uber: Recommend or dictate prices on a marketplace?

Posted by Alex on Jan 25, 2017 10:32:44 AM

If you've ever won an auction, you know that feeling. You either got something you really wanted that was hard to get–or you got a great price. Or maybe both. But if you've ever sold anything on Craigslist, you've had to set a price. And it's a pain. Price too high–you wasted time listing a product and will never see a dime for it. Price too low–lose money on the trade. Surely there's an app for this? And, what if you run the marketplace–can you solve this problem for your customers? 


Christmas tree prices may surprise you

Posted by Alex on Jan 3, 2017 5:20:00 AM

Christmas tree pricing should be simple, and fair. Right? Wrong. It turns out, research this year shows that trees that cost the same to acquire can vary in price by over 100%. 


Why Amazon will crush ebay this holiday season

Posted by Alex on Dec 28, 2016 5:39:00 AM

In the interest of being predictive, we're going to get ahead of the familiar January post-mortem analysis on the holiday shopping season to predict that ebay is going to, yet again, be crushed by Amazon. Moreover, the days of the Web 1.0 "marketplace" are dead; a new model has emerged and anyone offering a "marketplace" type experience–whether selling products, renting cars, hotel rooms, or anything else–can only ignore it at their peril.

And nowhere is this more obvious than in the competition between Amazon and ebay. 


Ford CEO and how bad data leads to bad conclusions (that you might like)

Posted by Alex on Dec 14, 2016 6:04:00 AM

Ford's CEO recently spoke with Donald Trump about reducing emissions standards to fuel demand. Part of his argument is that there's virtually no demand for hybrid or electric vehicles. Let's set aside the environmental or political issues this raises and focus on the science: he's just plain wrong, and there's a simple reason why.


What you need to know about Los Angeles' pricing lawsuits

Posted by Alex on Dec 12, 2016 7:01:00 AM

Los Angeles just sued major national retailers JC Penney, Kohls, Macys and Sears over pricing. Should you be worried? Are there broader implications? 


What Westworld teaches us about pricing

Posted by Alex on Dec 7, 2016 9:52:05 AM

Who doesn't love Westworld? Turns out artificial intelligence is a real thing right now. And I think it's more than just wanting something new to watch on television after the election. 


What Munchery can learn from shutting down

Posted by Alex on Nov 22, 2016 9:18:00 AM

According to Bloomberg, Munchery is in trouble. Similar trouble, perhaps, that proved terminal for in August–when they shut down. What can Munchery learn from what happened to


Why selling out should make you angry

Posted by Alex on Nov 16, 2016 3:52:49 PM

You sold out of your tickets, or perhaps your rental cars, or your pulled pork sandwich. And you feel awesome about it. Should you? Apart from working for the devil, why should selling out ever make anyone angry?


What knowledge $2,095 buys at the Professional Pricing Society conference in Vegas

Posted by Alex on Nov 2, 2016 6:04:00 AM

What $0.02 did our $2,095 ticket buy us at PPS's fall conference (plus airfare and lodging, I should say)? Quite a bit, actually. Here's our top five. 

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